Jul
University of Southampton ad campaign goes viral
The University of Southampton’s latest advertising campaign has gone viral thanks to an impressive television advert.
The #weareconnected campaign, which was launched in June, highlights the breakthroughs which are happening at the University, which impact people across the world. Student research projects linked to history, public health and the internet are all mentioned in the advert to display the breadth of ground-breaking research which is currently taking place at the institution, and the variety of courses on offer.
The minute-long advert, which was launched in June, has been shown across television channels in the UK, while also racking up more than 130,000 views online. Themed around the global connections which the institution holds, the last shot reminds viewers of the effect which work taking place at the University is having in altering the world, which leads to the slogan ‘We Are Connected’ – emphasising that the research carried out in Southampton impacts millions of people.
For more information on what’s going on at the University of Southampton, search the #weareconnected hashtag across social media networks.
https://www.youtube.com/watch?v=RFSs9OOQ0nk
Words: Howell Davies
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