Brand Review Update
The last couple of weeks have been a great step forward in rebranding the Union.
We would like to thank you all for filling out the survey and coming to our various rebrand workshops last month. 2,500 (10%) of you got involved to tell us what you thought and a further 150 of you came to the Ted’s Talk events hosted by Holdens’ in January.
As you may know from our last update, some of the Students’ Union team including our in-house designers, spent two days in Manchester visiting Holdens’ HQ at the end of last month to come up with various brand concepts based on students’ ownership of the Union and the word ‘inclusive’. We felt it was important to be involved in the process to ensure that the ideas reflected who we are.
At Monday’s Union Council, students got the chance to take the first look at the ideas before the elected councillors voted on one brand route, which Holdens’ will develop into the new brand.
The next step
While Holdens’ creative team work on the new brand itself, they will also pull together a first draft of branding guidelines, a toolkit, a review and a set of recommendations to help us work the new brand into our existing sub-brands.
If you have any questions about this process, please get in touch with your Union President, Ben Franklin or go to our website. Alternatively, tweet us @yoursusu, or contact us via our Facebook page and we will answer your questions.Tags: agency, brand, brand review, concept, consultation, develop, fresh, Holdens', idea, involvement, new, questions, Survey, update, workshop