Unveiling the new brand…

In General

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As you may know, for the last few months we have been in the midst of a rebrand. We appointed Manchester-based branding agency Holdens’ to work with us on the new brand concepts using the Ted’s Talks, branding workshops and a survey which received 2,562 responses to gain your views.

According to your feedback, the new brand needed to reflect who we are. So we paid particular attention to the history of Southampton, looking for something as unique as the Union is, and when we came across the story of sea-kale farming and export from the city, we knew we’d hit gold – or green, as the case may be.

Without further ado, introducing the new brand. We hope you love it as much as we do.



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