Introducing: Our New Strategy, Brand and Values

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Over the summer we have been taking a look at what matters most to us as a students’ union. What do we want to achieve? What should our purpose be? How does all of this impact on students? We’ve spoken to staff, students, and the University, and run polls, questionnaires and focus groups.

We’re excited to now introduce to you our new strategy, brand, vision and values, and how all of this puts us in a much better position to represent students and deliver on our vision: for every student to love their time at Southampton.

Everything we do as a students’ union will reflect our values, which are:

Stand Strong: We stand up for students and make sure their voice is heard. We stand strong when facing challenges and are not afraid to be different. We think big and work to achieve great things.

Join Together: We are an inclusive and diverse community of students and staff. We join together with each other, the University, and the local community to make a positive difference.

Take Responsibility: We take action on the issues that matter to students and act with integrity. We continually work to be more sustainable, challenge discrimination and prejudice. We strive to be a force for good for students and wider society.

With a new strategy and new values, it was the perfect opportunity for a new look too! Our values are important to us, so we’ve incorporated them into the existing SUSU logo so they are always at the forefront of everything we do. To clarify, all our work on the strategy and branding has been carried out and designed in-house, with no external or extra funding spent on this project.

Read our strategy in full here: SUSU Strategy.

Hear from the University’s Vice Chancellor on our strategy and how it will help strengthen our partnership: Vice Chancellor Professor Mark E. Smith – on the SUSU Strategy

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