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Tag Archive > brand review

16
May

Explaining our new brand

In General

For the last three years, we’ve been consulting our members about what we wanted the Union to be, starting with the Redbrick research – a survey about students’ interests – to the brand review consultation we ran this year and the ‘Who Are You’ lifestyle survey.

For the brand review, we ran a huge survey (2,500 of you took part) and held many workshops and drop-ins, which means that 10% of the membership got involved in the process. Hundreds of us attended the successful Ted’s Talks in January to discuss branding and our brand review. Those of us who attended … Read the rest

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14
Apr

The new brand is coming…

In General

It’s official: we’ve moved from a brand review to a full-on rebrand. It probably feels like we started this journey a lifetime ago, but we’re finally on the home stretch to revealing the new look of your Students’ Union, and trust us – it’s much better than the ‘brand’ we unveiled for April Fools’!

Since our last update, our team and Holdens’ branding agency have been working hard to develop the initial brand route that was voted on at Union Council.

And now for the exciting bit. We’ll be getting a look at the next stage of … Read the rest

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01
Apr

April Fools’ Spoiler: Unveiling the new brand…just kidding!

In General

If you fell foul of our April Fools’ prank earlier today, let us reassure you that as great as the faux-brand is, the actual brand will be much more comprehensive!

Interestingly, according to Peter Holden who works for Holden’s Agency, Southampton is well-known for its sea kale exports. Therefore the faux-brand has been inspired by the city’s maritime heritage.

Look out for more information about the next stage of the REAL brand coming soon!SeaKaleBrand_FBPost

 … Read the rest

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01
Apr

Unveiling the new brand…

In General

As you may know, for the last few months we have been in the midst of a rebrand. We appointed Manchester-based branding agency Holdens’ to work with us on the new brand concepts using the Ted’s Talks, branding workshops and a survey which received 2,562 responses to gain your views.

According to your feedback, the new brand needed to reflect who we are. So we paid particular attention to the history of Southampton, looking for something as unique as the Union is, and when we came across the story of sea-kale farming and export from the city, we knew we’d … Read the rest

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23
Mar

Brand Review Update

In General

The last couple of weeks have been a great step forward in rebranding the Union.

We would like to thank you all for filling out the survey and coming to our various rebrand workshops last month. 2,500 (10%) of you got involved to tell us what you thought and a further 150 of you came to the Ted’s Talk events hosted by Holdens’ in January.

As you may know from our last update, some of the Students’ Union team including our in-house designers, spent two days in Manchester visiting Holdens’ HQ at the end of last month to come up … Read the rest

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12
Feb

SUSU Brand Review: Be part of our Branding Workshops

In General

SUSU Brand Review Update

We have had an overwhelming response with the Brand Review survey. Over 2,000 of you have told us what you think about the SUSU brand. Today is the final day of the survey, so if you haven’t filled it out yet, make sure you do! Your views on this are vital. Our brand is about how you as our audience see, talk about and experience the Students’ Union.

Fill out the survey here.

So what now?

The brand review is not just asking you what you think about our logo. We want to get enough … Read the rest

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02
Feb

Brand Review Survey: Is SUSU looking a bit so-so?

In General

As you may have heard, we are in the middle of our brand review, which means that we are reviewing the way the SUSU brand looks and feels.

We want you to be central to this process, so we are asking as many of you as possible to complete our short survey to let us know what you think about the SUSU brand.

The more of you who complete it, the more likely it is that we can make the Students’ Union relevant to you, no matter who you are and what you study!

Fill it out here and tell … Read the rest

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26
Jan

Brand Review: Have your say on the SUSU brand

In General

We hope you enjoyed our recent Branding Day: Ted’s Talk, where you had the opportunity to have your say about the SUSU brand as part of our Brand Review consultation and get an insight into the agency we have appointed to carry our review.

The brand review is a thorough process, so you will have plenty more chances to get your voice heard.

If you weren’t able to make the Ted’s Talk, you can still tell us what you think by completing our survey here.… Read the rest

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22
Jan

Your full Refreshers’ programme: events, nightlife, brand review and more

In General

Refreshers’ is all about unwinding after your deadlines and reminding yourselves that University life is a whole lot more than study stress! Here is what you have got to look forward to…

NB: Unless stated otherwise, all tickets for events can be bought from the Box Office here.

Monday 25th January

Uni vintage fairs are back with their one-stop shop for all your vintage needs. Come along and nab yourself a retro great!

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Tuesday 26th January

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18
Dec

SUSU brand review update: We have appointed Holdens’ agency

In General

Recently we told you that we were reviewing different areas of the Students’ Union in line with our Vision 2020, a strategic plan designed to position us as one of the top students’ unions in the UK by 2020. Here is a key update on the SUSU brand review…

Why do we need a brand review?

The decision to review the SUSU brand is a logical and important part of the change process as we commit to gaining a deeper understanding of our 23,000 strong membership, which includes a large population of mature and international students.

The objectives of … Read the rest

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