Tag Archive > brand

22
Oct

Introducing: Our New Strategy, Brand and Values

In News

Over the summer we have been taking a look at what matters most to us as a students’ union. What do we want to achieve? What should our purpose be? How does all of this impact on students? We’ve spoken to staff, students, and the University, and run polls, questionnaires and focus groups.

We’re excited to now introduce to you our new strategy, brand, vision and values, and how all of this puts us in a much better position to represent students and deliver on our vision: for every student to love their time at Southampton.

Everything we do as … Read the rest

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26
Sep

Delicious Desserts and New Study Spaces!

In General

We’re always working to improve your student experience, that’s why we’ve made a few changes to some of our outlets over the summer…

American Coffee Shop, Bar Three

Looking for the ultimate barista experience? Look no further than our brand new American style coffee shop, Bar Three, which is now open! We won’t just be serving hot drinks either – we’ll be selling iced coffees in a multitude of flavours, as well as iced, slushy cocktails, milkshakes and refreshing fruit smoothies too.

Each day, we’ll have a selection of tasty American themed cakes, pies and cheesecakes, as well as brownies, … Read the rest

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27
Apr

Tap. Choose. Change. It’s Time to Pick Your Favourite Logo

In General

Last October you voted and told us that you wanted the Union Southampton brand with the ‘SUSU’ name. Since then, we have been working hard and have developed a series of brand new logos which combine our current identity and the SUSU name.

We are pleased to announce that all of you will have the opportunity to pick your favourite logo from Monday 08 to Friday 12 May as part of our Tap. Choose. Change. campaign.

It’s simple; all you have to do is select your preferred logo out of three different designs. You can do this using your … Read the rest

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15
Mar

Logo Redesign Update

In General

So what’s happened since our last update?

Following the All Student Vote in October where you voted to keep the Union Southampton branding with the SUSU name and the recent ideas survey, we have been busy working on the logo redesign based on your feedback. Many of you said that you would like to see more colour on the building signage and a few of you expressed concerns about the cost of the rebrand previously. Therefore, we have been working with our Graphic Designers to come up with a series of logo designs in-house which you will be able to … Read the rest

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18
Oct

All Student Vote – Results

In General

The results are in! 4,831 of you have voted in our all student vote (individual voters). As part of our new democratic structure, we’ve run a series of All Student Votes in order to gain your input on a variety of topics so have a look at the results displayed below.

Union campaigns

The “campaign for fair tuition fees” has been voted the most important campaign, followed by the “campaign for mental health and wellbeing”, “campaign for sexual consent awareness” and the “campaign for housing quality”. We are here to provide a fantastic experience to our members and this vote … Read the rest

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25
May

The face of Union Southampton: Get a FREE caricature this Thursday

In General

Our new brand is all about celebrating us and what each and every one of us brings to our students’ union. Together, we are all the face of Union Southampton.

That’s why this Thursday, our Union President Ben will be on the Redbrick getting a bigger picture of who we all are. Join us from 12:00-14:00 to tell us more about yourself and get a free caricature while you’re at it!

We’re looking forward to seeing your caricatures and getting a better image of the people who make our union what it is.… Read the rest

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19
May

We’ve changed

In General

We have been rolling out our new brand identity this week across our campuses.

We started by changing the buildings’ external signs, before heading out on a roadshow to WSA and Avenue to showcase the new brand and give you a chance to ask us any questions.

Today marks our official Highfield launch of Union Southampton. Please stop by the Redbrick from 11:00 to chat with us about the brand and for an opportunity to get creative by putting your own stamp on the new face of the Union.

We are now Union Southampton, or simply, the Union. ‘Us’ will … Read the rest

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10
May

Welcome to the Brand Launch

In General

As promised in our last rebrand update, the Facebook event announcing the launch of the new brand is up and the big reveal is just around the corner!

We want to make sure that as many of you are involved in seeing the new brand as possible, so we have arranged to have launches at both Southampton and Winchester – make sure you get down to one of them for what promises to be a great and no doubt, emosh day!

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BRAND LAUNCH AT THE UNION, WINCHESTER
★ Monday 16 May
★ Tuesday 17 May

See the Brand … Read the rest

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03
May

Rebrand: Are you ready for it?

In General

Since December we have been working on a review and now a rebrand of SUSU.

It’s been quite a journey! We’ve completed surveys and workshops involving both staff members and yourselves and we’ve made visits to Holdens’ branding agency in Manchester to discuss some interesting concepts discussed along the way.

Since our last update, Holdens’ have been working on getting together a set of branding guidelines to help us implement the new brand. This includes how to use the brand in order to reinforce who we are based on everything we learned during our consultation process, which saw 10% … Read the rest

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14
Apr

The new brand is coming…

In General

It’s official: we’ve moved from a brand review to a full-on rebrand. It probably feels like we started this journey a lifetime ago, but we’re finally on the home stretch to revealing the new look of your Students’ Union, and trust us – it’s much better than the ‘brand’ we unveiled for April Fools’!

Since our last update, our team and Holdens’ branding agency have been working hard to develop the initial brand route that was voted on at Union Council.

And now for the exciting bit. We’ll be getting a look at the next stage of … Read the rest

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