As you may know, for the last few months we have been in the midst of a rebrand. We appointed Manchester-based branding agency Holdens’ to work with us on the new brand concepts using the Ted’s Talks, branding workshops and a survey which received 2,562 responses to gain your views.

According to your feedback, the new brand needed to reflect who we are. So we paid particular attention to the history of Southampton, looking for something as unique as the Union is, and when we came across the story of sea-kale farming and export from the city, we knew we’d … Read the rest

Are you passionate about marketing?

Have you always wanted to know about how branding agencies come up with some of the world’s most recognisable brands?

Look no further.

You are invited to a Branding Day on Tuesday 26th January from 10am at WSA, to be repeated again from 2.30pm at Garden Court, Building 40, Highfield Campus.

The day will consist of an inspiring talk from the brains who have worked with Kellogg’s and Manchester United, Ted Holden and Peter Holden. Ted is the Managing Director of Holdens’ and Peter is Creative Director at Holdens’ Agency and Lecturer in Creative … Read the rest