We want to make sure that as many of you are involved in seeing the new brand as possible, so we have arranged to have launches at both Southampton and Winchester – make sure you get down to one of them for what promises to be a great and no doubt, emosh day!
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BRAND LAUNCH AT THE UNION, WINCHESTER
★ Monday 16 May
★ Tuesday 17 May
Since December we have been working on a review and now a rebrand of SUSU.
It’s been quite a journey! We’ve completed surveys and workshops involving both staff members and yourselves and we’ve made visits to Holdens’ branding agency in Manchester to discuss some interesting concepts discussed along the way.
Since our last update, Holdens’ have been working on getting together a set of branding guidelines to help us implement the new brand. This includes how to use the brand in order to reinforce who we are based on everything we learned during our consultation process, which saw 10% … Read the rest
If you fell foul of our April Fools’ prank earlier today, let us reassure you that as great as the faux-brand is, the actual brand will be much more comprehensive!
Interestingly, according to Peter Holden who works for Holden’s Agency, Southampton is well-known for its sea kale exports. Therefore the faux-brand has been inspired by the city’s maritime heritage.
Look out for more information about the next stage of the REAL brand coming soon!
The last couple of weeks have been a great step forward in rebranding the Union.
We would like to thank you all for filling out the survey and coming to our various rebrand workshops last month. 2,500 (10%) of you got involved to tell us what you thought and a further 150 of you came to the Ted’s Talk events hosted by Holdens’ in January.
As you may know from our last update, some of the Students’ Union team including our in-house designers, spent two days in Manchester visiting Holdens’ HQ at the end of last month to come up … Read the rest
As you may have heard, we are in the middle of our brand review, which means that we are reviewing the way the SUSU brand looks and feels.
We want you to be central to this process, so we are asking as many of you as possible to complete our short survey to let us know what you think about the SUSU brand.
The more of you who complete it, the more likely it is that we can make the Students’ Union relevant to you, no matter who you are and what you study!
We hope you enjoyed our recent Branding Day: Ted’s Talk, where you had the opportunity to have your say about the SUSU brand as part of our Brand Review consultation and get an insight into the agency we have appointed to carry our review.
The brand review is a thorough process, so you will have plenty more chances to get your voice heard.
If you weren’t able to make the Ted’s Talk, you can still tell us what you think by completing our survey here.… Read the rest
Recently we told you that we were reviewing different areas of the Students’ Union in line with our Vision 2020, a strategic plan designed to position us as one of the top students’ unions in the UK by 2020. Here is a key update on the SUSU brand review…
Why do we need a brand review?
The decision to review the SUSU brand is a logical and important part of the change process as we commit to gaining a deeper understanding of our 23,000 strong membership, which includes a large population of mature and international students.
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