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Tag Archive > identity

19
May

We’ve changed

In General

We have been rolling out our new brand identity this week across our campuses.

We started by changing the buildings’ external signs, before heading out on a roadshow to WSA and Avenue to showcase the new brand and give you a chance to ask us any questions.

Today marks our official Highfield launch of Union Southampton. Please stop by the Redbrick from 11:00 to chat with us about the brand and for an opportunity to get creative by putting your own stamp on the new face of the Union.

We are now Union Southampton, or simply, the Union. ‘Us’ will … Read the rest

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03
May

Rebrand: Are you ready for it?

In General

Since December we have been working on a review and now a rebrand of SUSU.

It’s been quite a journey! We’ve completed surveys and workshops involving both staff members and yourselves and we’ve made visits to Holdens’ branding agency in Manchester to discuss some interesting concepts discussed along the way.

Since our last update, Holdens’ have been working on getting together a set of branding guidelines to help us implement the new brand. This includes how to use the brand in order to reinforce who we are based on everything we learned during our consultation process, which saw 10% … Read the rest

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18
Dec

SUSU brand review update: We have appointed Holdens’ agency

In General

Recently we told you that we were reviewing different areas of the Students’ Union in line with our Vision 2020, a strategic plan designed to position us as one of the top students’ unions in the UK by 2020. Here is a key update on the SUSU brand review…

Why do we need a brand review?

The decision to review the SUSU brand is a logical and important part of the change process as we commit to gaining a deeper understanding of our 23,000 strong membership, which includes a large population of mature and international students.

The objectives of … Read the rest

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