Last month, over 10% of our membership took part in our Tap. Choose. Change. consultation and decided what our new logo should be.
After weeks of work to finalise the logos and design clothing and signage options, we are now ready to implement our new logo. Based on your feedback, we have designed colourful signage that represents the Union in a welcoming and inclusive way.
Our new signage will be put up over the weekend, so we are all set for the University Open Days on Saturday 08 July. Keep your eyes peeled!… Read the rest
In October 2016, following our All Student Vote, you voted to keep the Union Southampton brand and have the SUSU* name back so we designed three concepts for our new logo.
2,393 of you (over 10% of the membership) have had your say this week in our Tap. Choose. Change. consultation to decide what our new logo should be.
With 1,018 votes (42.5% of the choices), we are pleased to reveal our brand new logo. Without further ado….
The implementation will begin in June, ready for our Open Days in July. Until then, we will be … Read the rest
This week, you will have the opportunity to pick our new logo as part of our Tap. Choose. Change. campaign.
Three different designs are available for you to choose from.
How to choose your preferred logo?
To select your favourite logo out of the three designs, all you need is your student ID. Bring your student ID in person at one of the Union’s polling stations across campus all week, or go online at www.unionsouthampton.org/tcc
You’ve got until Friday 12 May, 16:00, to make a choice!… Read the rest
Last October you voted and told us that you wanted the Union Southampton brand with the ‘SUSU’ name. Since then, we have been working hard and have developed a series of brand new logos which combine our current identity and the SUSU name.
We are pleased to announce that all of you will have the opportunity to pick your favourite logo from Monday 08 to Friday 12 May as part of our Tap. Choose. Change. campaign.
It’s simple; all you have to do is select your preferred logo out of three different designs. You can do this using your … Read the rest
Following the All Student Vote in October where you voted to keep the Union Southampton branding with the SUSU name and the recent ideas survey, we have been busy working on the logo redesign based on your feedback. Many of you said that you would like to see more colour on the building signage and a few of you expressed concerns about the cost of the rebrand previously. Therefore, we have been working with our Graphic Designers to come up with a series of logo designs in-house which you will be able to … Read the rest
We have been rolling out our new brand identity this week across our campuses.
We started by changing the buildings’ external signs, before heading out on a roadshow to WSA and Avenue to showcase the new brand and give you a chance to ask us any questions.
Today marks our official Highfield launch of Union Southampton. Please stop by the Redbrick from 11:00 to chat with us about the brand and for an opportunity to get creative by putting your own stamp on the new face of the Union.
We are now Union Southampton, or simply, the Union. ‘Us’ will … Read the rest
We want to make sure that as many of you are involved in seeing the new brand as possible, so we have arranged to have launches at both Southampton and Winchester – make sure you get down to one of them for what promises to be a great and no doubt, emosh day!
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BRAND LAUNCH AT THE UNION, WINCHESTER
★ Monday 16 May
★ Tuesday 17 May
Since December we have been working on a review and now a rebrand of SUSU.
It’s been quite a journey! We’ve completed surveys and workshops involving both staff members and yourselves and we’ve made visits to Holdens’ branding agency in Manchester to discuss some interesting concepts discussed along the way.
Since our last update, Holdens’ have been working on getting together a set of branding guidelines to help us implement the new brand. This includes how to use the brand in order to reinforce who we are based on everything we learned during our consultation process, which saw 10% … Read the rest
If you fell foul of our April Fools’ prank earlier today, let us reassure you that as great as the faux-brand is, the actual brand will be much more comprehensive!
Interestingly, according to Peter Holden who works for Holden’s Agency, Southampton is well-known for its sea kale exports. Therefore the faux-brand has been inspired by the city’s maritime heritage.
Look out for more information about the next stage of the REAL brand coming soon!
As you may know, for the last few months we have been in the midst of a rebrand. We appointed Manchester-based branding agency Holdens’ to work with us on the new brand concepts using the Ted’s Talks, branding workshops and a survey which received 2,562 responses to gain your views.
According to your feedback, the new brand needed to reflect who we are. So we paid particular attention to the history of Southampton, looking for something as unique as the Union is, and when we came across the story of sea-kale farming and export from the city, we knew we’d … Read the rest
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