SUSU: The Rebrand
Those of you who made it to the end of the last Union Council will remember me talking about a rebrand of SUSU. The thought behind this was simple: does the current SUSU brand speak to students about what SUSU actually is? Does it shout that SUSU is more than a building, that we provide for students, unlock your potential, enrich your lives? Feedback I have had suggests that it doesn’t.
Some Councillors raised concerns at the last Union Council about whether or not we needed this branding review. I believe wholeheartedly that we do, and that it will take hard work to get it right, hard work that we are starting now.
So why a brand review?
I had a particularly interesting comment directed to me from a student at the recent EGM (emergency general meeting). They pointed out that they had only just realised that the SUSU logo actually said ‘SUSU’. This is something that has been raised repeatedly during my time as an Officer. Another point raised was that the concourse area of the Union building just looked like any other University building, not the sort of place that has as much to offer as your Union does.
To get a better idea of how a greater number of students feel about SUSU, we have conducted a survey that reached over 700 students, including students from many different modes of study and from different sites (like the NOC and Winchester School of Art). The survey confirmed our suspicions about the SUSU brand, logo, space and style; that many of you don’t interact with it in the way that you should. We asked whether the current SUSU branding reflected the values that myself and the other Sabbaticals have been mandated by Union Council to promote and the broad response was that it doesn’t.
I will present the full findings of the survey at a workshop, where we will ask questions, consider the SUSU logo and think about a style guide for Union publications and messages.
Want to get involved?
The space on the homepage of the SUSU website labelled ‘evolve’ will be the home of the branding review information as it develops, please check for more information about the worskhop (once we’ve organised it) and any other information we may send your way. In the meantime, please comment below on this article with your thoughts and questions about this process.
You can also come to the next Union Council on Monday 9th May at 5pm in the Senate Room in Building 37 (Student Services) and ask us any questions about the Brand Review, or anything else you want to know about your Union.