Ben16 May 2016 19:00
Let’s talk about the rebrand.
At the moment, we’re part-way through the exciting launch of our new brand. We’ve run a huge survey (2,500 of you took part) and held lots of consultation sessions. We’ve kept Union Council – made up of 45+ of your elected reps – updated all along the way, and they unanimously picked the “Union Southampton” identity brand just before Easter. You can find out more about this process here.
Since then, we’ve been busy working on what it will look like. We started putting some of the large new signs up over the weekend (if you haven’t already seen them, come and have a look – some of the photos only showed part of them, which did look a bit dull!) but the old logo was in a lot of places, so this is still a work in progress. We’re rolling out new parts every day – new signs, displays and online elements.
I’ve heard and read feedback from a lot of us over the last few days – some of it positive and some of it negative. One thing has been clear in all the comments I’ve seen and received: that when we see the full brand, and not just part of half a sign, it makes a lot more sense. There’s a lot of different elements to it, and a lot of different ways we’ll be able to use it – it’s much more than just the logo (“Us.”) or “Union Southampton”. You can find more about this here.
This is why I think that we should be fully informed before we, as a Union, take any decisions to stop what we’re doing or change the plan. This is much more than a few signs – it represents a completely different direction for our identity and brand. It’s not an easy thing to communicate quickly, which is why we’re rolling things out over a few weeks, and as more things start to appear we’ll all get a much better idea of what it means and what it looks like.
I’d like to offer an opportunity to meet with whoever wants to and discuss the new brand. I’m genuinely passionate about it, and the opportunities it offers, and I would love to be able to sit down with you and show you what else we have planned, and all the different ways we’ll be able to use it.
I’ve organised a meeting for Wednesday at 6pm in The Bridge where I can explain the steps we’ve taken to get to where we are, you find out more about what the new brand involves, and ask me any questions you want – about anything.
I understand that, even after this, there might be students who think we’re doing the wrong thing. Students have the ability to use the mechanisms provided by the Constitution, and review the decision if they wish. I am clear that if these mechanisms are to be used, we have to be certain that they are being used properly (according to change.org, the petition has been signed by ‘me’, Barack Obama, and someone from Australia), so that is functionality that we will provide via the Union website in due course.
In the meantime, if anyone has any more questions or comments at all about the rebrand that can’t wait until Wednesday, please keep them coming – you can send them to me via firstname.lastname@example.org, or via You Make Change.