Alex30 November 2016 11:04
All Student Vote update – Branding…
First of all I must apologise for the length of time it has taken to provide an official update on the outcome of the All Student Vote questions on the Branding. In the 4 weeks after the vote we were busy working on a proposal to take to Trustee Board on how to give effect to the will of the student body, which the Board passed on 15th November. Since then we have been finalising the details of this plan and getting everything ready.
So… as a reminder… the results of the vote on the branding questions were as follows:
Do you prefer the name SUSU or Union Southampton (Us.)?
Votes Cast: 4735
- SUSU received 3328 votes (70%)
- Union Southampton (Us.) received 1407 votes (30%)
Do you prefer the old SUSU branding or the new Us. branding?
Votes Cast: 4711
- Old SUSU branding received 2154 votes (46%)
- New Us. branding received 2557 votes (54%)
So without any further delay, here it is… THE PLAN!
I should note at this point that our official name is “University of Southampton Students’ Union”. This never actually changed as part of the rebranding process. What changed was what we refer to ourselves as: from SUSU to Union Southampton. The outcome of the vote essentially requires us to reverse this change, and integrate SUSU into the new branding scheme. The challenging part is working out what that looks like in terms of a logo.
This is where we need to get a flavour for what students think. This Union is all about students, so we want students to inspire the designs for the new logo. To that effect we have created a form so that you can submit your views, thoughts, and ideas, which will then be used to inspire our in-house designers when they start getting creative!
Further to this, the final decision on the logo will be down to the student body to decide, via a physical and online voting version of Tap Choose Change in the first week of May. The power will be in YOUR hands!
On looking at the above timescale, I can imagine that you are possibly thinking “Why is it taking so long??”…
This is because we want to make absolutely sure that the new logo (whatever it may be) is the one that you want. We are committed to ensuring that this process is as robust and as smooth as possible, which means taking time to meticulously plan everything out. From the communications side of it right through to the logistics, we are determined not to leave any stone unturned.
So how much is all this going to cost?
Well the good news is that all the design work will be done in-house. Our own design staff will be using the thoughts that you give us via the form linked above to create the new logo.
The money will be spent when it comes to implementing that new logo across the Union. As previously stated, in the budget for the 2016/17 academic year, £20,000 was set aside as part of a contingency fund for a branding change scenario. Further to that, when the budget for the 2017/18 academic year is set, we will be asking the Trustees to approve a further £10,000 to be spent out of this budget.
There will also be some business as usual expenditure: this is stuff that we buy every year new, such as officer clothing and Freshers’ merchandise (pens etc). This comes out of other budgets, but is referenced below for completeness.
To give a bit of a breakdown…
The most important part of this process is that students get involved. Please do make sure you put forward your thoughts and ideas into the form, so that our designers can get a real flavour for what you want and what you see to be the future of the Union.
I look forward to reading your thoughts!
All the best
Alex Hovden – Union President